On the heels of implementing iLottery in July, the Virginia Lottery followed with launching its new 4-minute Keno in August. It was a big job in the middle of a pandemic.
Keno recruitment for bars and restaurants was very difficult. “Most potential locations were closed to adhere to state and local guidelines. Also, for their safety, our field sales reps were not conducting their normal in-person appointments to sell-in the game. We did see some success with post card mailings that provided a link to a Keno recruitment website. We are working closely with our sales team on some creative ideas to attract non-traditional retailers and confident that we’ll begin to see a rise in those partnership,” said Corey Klingel, Draw Game Specialist, Virginia Lottery.
Though the lottery is advertising on traditional channels, Klingel said it definitely chose to focus on targeting cross-platform device users and streaming consumers. “With many people still working remotely, we felt this was our best opportunity to engage our players with our messages,” said Klingel.
The best tool for the Virginia Keno Lottery Game of the Virginia VA state. With this app you can test your playing strategy, improve and increase your winnings! Always up to date with the live draws so that you can watch them from anywhere! Key Features include: - Watch the latest draws which are always up to date in real time! - Search for any past draw back from the beginning of the game. West Virginia's home for Powerball, MegaMillions, Keno, Daily 3, Daily 4, Cash 25, video lottery, table games and scratchoffs.
With drawings every four minutes and chances to win prizes up to $1 million, Keno is one more way to keep things fresh and interesting for Virginia Lottery players. Keno is a fast-paced game in. Keno was first offered by a U.S. Lottery in 1991, and since that time, has grown to be available in 21 states, including each state surrounding Virginia. It accounts for more than $4 billion in. The prize tables in keno can look a bit complicated. Here’s our quick tips on what to look out for in keno pay schedules. Each casino has its own system of payouts, which you will find set out in the Keno brochures or payout schedules around the casino or, if you’re playing Video keno you’ll find a payout table on each machine.
All the lottery’s traditional retailers sell Keno. “Some of our higher-volume retailers also have installed monitors that display the drawings and we are seeing positive results from that,” noted Klingel. “When we begin expanding our reach into non-traditional retailers, we are confident that our player base will already be familiar with the game.”
The first full week of Keno’s sales were $807,101. “We averaged around $100,000 in daily Keno sales until our advertising campaign began two weeks after the official launch. Currently, sales are averaging around $125,000 daily, and we just celebrated our first week over $1M in sales!” he said.
Keno sales are estimated at $35 million in fiscal 2021, based on 11 months of sales. “Our estimates are based on previous performance history with other states. We did lean conservatively, as the pandemic hampered the recruitment process and also eliminated the social advantage on which Keno typically thrives. Despite those hurdles, Keno is performing well and we are above our original expectations after one month of sales,” said Klingel.
Since the lottery cannot conduct consumer launch events, it is educating its players and retailers through its website, targeted publications, emails and SMS. “In partnership with our Public Affairs team, our Experiential Marketing team conducts something called ‘Friday Funday’ on the lottery’s Facebook page. These ‘events’ allow us the opportunity to engage with our players and educate them about everything from our mission to all of our games, including Keno. When it is appropriate for our Experiential Marketing team to conduct face-to-face events, they will be offering Keno free-play coupons to encourage players to give it a try,” said Klingel.
The lottery also developed an educational “how to play” video to teach players about Keno. “Players who watched the entire video were rewarded with a Keno coupon. The promotion allowed us the opportunity not only to educate our players, but also drive them to a visit with one of our valuable retail partners,” said Klingel.
Keno currently is not offered on the iLottery platform, though it may be added at a future date.
12
| 12 Spot Game |
|---|
| Probability of winning a prize in this game = 1:15.73 |
| Match | Odds | Win |
|---|
| 12 | 1:478,261,833.14 | $1,000,000* |
| 11 | 1:5,978,272.91 | $25,000 |
| 10 | 1:184,230.29 | $2,500 |
| 9 | 1:10,482.07 | $1,000 |
| 8 | 1:980.78 | $150 |
| 7 | 1:142.30 | $25 |
| 6 | 1:31.05 | $5 |
| 0 | 1:43.05 | $4 |
11
| 11 Spot Game |
|---|
| Probability of winning a prize in this game = 1:7.63 |
| Match | Odds | Win |
|---|
| 11 | 1:62,381,978.24 | $500,000** |
| 10 | 1:945,181.49 | $15,000 |
| 9 | 1:35,244.06 | $1,500 |
| 8 | 1:2,430.62 | $250 |
| 7 | 1:277.18 | $50 |
| 6 | 1:49.50 | $10 |
| 5 | 1:13.50 | $1 |
| 0 | 1:30.57 | $2 |
10
| 10 Spot Game |
|---|
| Probability of winning a prize in this game = 1:9.05 |
| Match | Odds | Win |
|---|
| 10 | 1:8,911,711.18 | $100,000*** |
| 9 | 1:163,381.37 | $10,000 |
| 8 | 1:7,384.47 | $500 |
| 7 | 1:620.68 | $80 |
| 6 | 1:87.11 | $20 |
| 5 | 1:19.44 | $2 |
| 0 | 1:21.84 | $2 |
9
| 9 Spot Game |
|---|
| Probability of winning a prize in this game = 1:6.53 |
| Match | Odds | Win |
|---|
| 9 | 1:1,380,687.65 | $40,000 |
| 8 | 1:30,681.95 | $4,000 |
| 7 | 1:1,690.11 | $200 |
| 6 | 1:174.84 | $25 |
| 5 | 1:30.67 | $5 |
| 4 | 1:8.76 | $1 |
8
| 8 Spot Game |
|---|
| Probability of winning a prize in this game = 1:9.77 |
| Match | Odds | Win |
|---|
| 8 | 1:230,114.61 | $15,000 |
| 7 | 1:6,232.27 | $1,000 |
| 6 | 1:422.53 | $50 |
| 5 | 1:54.64 | $10 |
| 4 | 1:12.27 | $2 |
7
| 7 Spot Game |
|---|
| Probability of winning a prize in this game = 1:4.23 |
| Match | Odds | Win |
|---|
| 7 | 1:40,979.31 | $5,000 |
| 6 | 1:1,365.98 | $100 |
| 5 | 1:115.76 | $20 |
| 4 | 1:19.16 | $3 |
| 3 | 1:5.71 | $1 |
6
| 6 Spot Game |
|---|
| Probability of winning a prize in this game = 1:6.19 |
| Match | Odds | Win |
|---|
| 6 | 1:7,752.84 | $1,600 |
| 5 | 1:323.04 | $50 |
| 4 | 1:35.04 | $7 |
| 3 | 1:7.70 | $1 |
5
| 5 Spot Game |
|---|
| Probability of winning a prize in this game = 1:10.34 |
| Match | Odds | Win |
|---|
| 5 | 1:1,550.57 | $450 |
| 4 | 1:82.70 | $20 |
| 3 | 1:11.91 | $2 |
4
| 4 Spot Game |
|---|
| Probability of winning a prize in this game = 1:3.86 |
| Match | Odds | Win |
|---|
| 4 | 1:326.44 | $100 |
| 3 | 1:23.12 | $4 |
| 2 | 1:4.70 | $1 |
3
| 3 Spot Game |
|---|
| Probability of winning a prize in this game = 1:6.55 |
| Match | Odds | Win |
|---|
| 3 | 1:72.07 | $25 |
| 2 | 1:7.21 | $2.50 |
2
| 2 Spot Game |
|---|
| Probability of winning a prize in this game = 1:2.27 |
| Match | Odds | Win |
|---|
| 2 | 1:16.63 | $5 |
| 1 | 1:2.63 | $1 |
Keno Va Lottery
1
| 1 Spot Game |
|---|
| Probability of winning a prize in this game = 1:4.00 |
| Match | Odds | Win |
|---|
| 1 | 1:4.00 | $2.50 |
How to Play
- Choose how many numbers (spots) you want to play by marking in the appropriate box.
- Select the amount of money you want to wager per game ($1, $2, $5, $10 or $20) by marking in one of the Amount Bet boxes.
- You can play up to 30 consecutive games by marking the appropriate box under Number of Games Played.
- Pick the numbers you wish to play from a field of 80 by marking in each of the boxes, keeping in mind the number of spots chosen above. IMPORTANT: KEEP MARKS INSIDE BOXES. Use only PENCIL OR BLUE BALL-POINT PEN to mark the betting slip. You may also let the Lottery computer choose your numbers by marking in the Quic Pic (QP) box.
- Mark the “Y” box if you wish to play KENO BONUS. If you play KENO BONUS the total wager amount will double.****
- Give the completed betting slip to an ON-LINE Lottery Sales Agent.
- The Sales Agent will give you a separate ticket as your receipt. IMPORTANT: CHECK YOUR TICKET! BE SURE THAT IT REPRESENTS THE NUMBERS AND DRAWING(S) THAT YOU WANTED TO PLAY AS IT IS YOUR ONLY PROOF OF PLAYING THESE NUMBERS.
- The Lottery suggests for your own protection that you sign the back of your ticket to identify ownership.
Keno Va Lottery
KENO BONUS
KENO BONUS gives you a chance to increase your KENO winnings by 3, 4, 5 or 10 times. To play KENO BONUS, mark the “Y” box on your bet slip. The cost of your wager will double. If you purchase the additional BONUS play for a drawing and win, you may multiply your winnings if a multiplier number (3, 4, 5 or 10) is drawn. The overall odds of having a multiplier number (3, 4, 5 or 10) are 1:2.3.
| Multiplier | Odds | Example Winning Amount if KENO BONUS |
|---|
| Not Played | Played |
|---|
| No Bonus | 1:1.75 | $5 | $5 |
| 3x | 1:3 | $5 | $15 |
| 4x | 1:15 | $5 | $20 |
| 5x | 1:40 | $5 | $25 |
| 10x | 1:234 | $5 | $50 |
KENO BONUS is not available for the 10-spot, 11-spot, or 12-spot KENO games. A KENO BONUS wager is only valid when played in conjunction with a valid KENO wager.
Ga Lottery
Rules
Keno Va Lottery Numbers
- Bets are not effective until accepted by the Lottery’s on-line computer processing system prior to the drawing of the winning number and in accordance with Lottery rules. Bettors acknowledge that on-line Lottery sales agents are acting on behalf of the bettors in entering bets into the Lottery’s on-line KENO computer processing system.
- Present your completed bet slip to your Lottery Sales agent for processing. You will receive a ticket. CHECK YOUR TICKET IMMEDIATELY TO VERIFY THAT THE SELECTIONS ON YOUR TICKET MATCH THE SELECTIONS REQUESTED ON THE BET SLIP.
- Present winning ticket to any on-line KENO sales agent for payment of prizes up to and including $600. Claims for more than $600 will be paid by the Lottery Commission after claim form is filed. Under unusual conditions, fixed prizes may be reduced according to the rules and regulations. All cash prizes must be claimed within one (1) year following the draw date.
- Your ticket is a bearer instrument. Unless signed by owner, prize may be claimed by anyone in possession of winning ticket. SIGN YOUR TICKET IMMEDIATELY. Bettors agree to abide by Lottery Commission rules and regulations. Applicable rules are available for inspection by bettors by contacting the Lottery Commission at. 150 Mount Vernon St. Dorchester MA 02125
Keno Va Lottery Results
- *
- Maximum overall prize payout for matching 12 out of 12 is $2,000,000 for any single game. If there are more than two ($2) dollars bet on the winning numbers, the payoff for each one ($1) dollar bet equals two million ($2,000,000) dollars divided by the number of dollars wagered.
- **
- Maximum overall prize payout for matching 11 out of 11 is $2,000,000 for any single game. If there are more than four ($4) dollars bet on the winning numbers, the payoff for each one ($1) dollar bet equals two million ($2,000,000) dollars divided by the number of dollars wagered.
- ***
- Maximum overall prize payout for matching 10 out of 10 is $2,000,000 for any single game. If there are more than twenty ($20) dollars bet on the winning numbers, the payoff for each one ($1) dollar bet equals two million ($2,000,000) dollars divided by number of dollars wagered.
- ****
- KENO BONUS gives you a chance to increase your KENO winnings by 3, 4, 5 or 10 times. To play KENO BONUS, mark the “Y” box on your bet slip. The cost of your wager will double. If you purchase the additional BONUS play for a drawing and win, you may multiply your winnings if a multiplier number (3, 4, 5 or 10) is drawn. The overall odds of having a multiplier number (3, 4, 5 or 10) are 1:2.3. KENO BONUS is not available for the 10-spot, 11-spot, or 12-spot KENO games. A KENO BONUS wager is only valid when played in conjunction with a valid KENO wager.